With Easter well and truly over, the weather is finally starting to get warmer and thoughts of corporate and private event organisers alike turns towards summer celebrations and events. With so much choice available to the market and a whole wealth of possibilities, choosing the perfect (and most appropriate) venue can be a daunting prospect, not to mention the consideration that must be given to catering, logistics and managing the guest list!
Sometimes it can be difficult to know where to begin, so we’ve gone out to our members to ask them what they believe are the top things to consider when organising a summer party or event.
Perfect planning prevents poor performance…
“From experience, I would stress that event organisers book as early as possible in order to avoid disappointment. Prime dates are snapped up quickly, especially at a venue like ours which has outdoor space, so staking your claim well in advance will ensure that you secure the specific evening you want. It’s also important to be aware of your budget and allow for some contingency as it is harder for a venue to be flexible when the novelties and optional extras star to add up, especially when working with large numbers.”
Fleur Burrows-Jones, hospitality events sales and marketing manager, the National Theatre
Keep it simple…
“Try not to do too much, the old adage that ‘less is more’ rings true, especially for summer parties. No one is expecting a big-top circus type affair these days; you want to make sure your event is as simple as possible to ensure your guests are delighting in all the luscious food and drink that’s served up!”
Daniela Mangiapane, sales and events manager, Gibson Hall
Add something extra…
“Asking a venue if they can offer an added-value experience can really help an event come to life, be this hosting a private view, a backstage tour or a ceremonial tradition. Many Unique Venues of London members offer something standalone which can augment an event and bring it to life. For example, at the National Portrait Gallery we are offering event clients the opportunity to host a Private View of our highly-anticipated and stunning new Audrey Hepburn: Portraits of an Icon exhibition running from 2 June – 18 October 2015, so make sure you ask your chosen venue what they can add to your event to give guests an unforgettable experience.”
Amy Dall, corporate development and events assistant, National Portrait Gallery
For more information on hiring a Unique Venue of London for your summer event click here.